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Auto aggregators like Ola growing in number and driving into new cities

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PUNE: After Bengaluru, Pune is turning into a hotspot for auto aggregators as Ola enters the au torickshaw space with the launch of its own app and attracting drivers with monetary incentives and goodies, even as local startup Autowale is look ing to keep its customer base with local knowledge and advance bookings. Meanwhile, Bengaluru based mGaadi is all set to launch in Pune in the next one-and-a-half months. The battle brewing in the western Indian city could be a precursor for more action in other areas as technology-based companies look to organise all sectors in India's fragmented local transport market. "While Ola's entry into this segment increases competition, it is also a major...

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